棣栭〉 涓存矀缃戠粶鍏徃 涓存矀seo缃戠珯浼樺寲 涓存矀缃戠珯寤鸿 鏂伴椈涓績 鑱旂郴鏂瑰紡

缃戠粶钀ラ攢鐨勬ā寮忔湁鍝簺?閮戒簡瑙e悧?

鍙戝竷鏃堕棿锛?020-11-14 14:46
鍙戝竷鑰咃細鏅村ぉ缃戠粶
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銆€涓存矀缃戠粶鎺ㄥ箍濡備粖鎴戜滑鐨勭敓娲婚兘绂讳笉寮€缃戠粶锛屾垜浠彲浠ヤ笉鍚冮キ锛屼絾鏄垜浠笉鑳芥病鏈夌綉缁溿€傝澶氫汉涔熸鏄湅涓繖涓€鐐癸紝閮芥兂鍦ㄤ簰鑱旂綉鐨勬氮娼腑鏈変竴甯箣鍦帮紝閭d箞鍋氱綉缁滆惀閿€鏄綘蹇呴』瑕佸仛鐨勪簨鎯呫€傝繖閲屽氨鏉ョ粰浣犱滑濂藉ソ绠€浠嬩竴涓嬬綉缁滆惀閿€銆?/span>
涓€銆佺綉缁滆惀閿€鏄粈涔?
“缃戠粶钀ラ攢鏄紒涓氭暣浣撹惀閿€鎴樼暐鐨勪竴涓粍鎴愰儴鍒嗭紝鏄负瀹炵幇浼佷笟鎬讳綋缁忚惀鐩爣鎵€杩涜鐨勶紝浠ヤ簰鑱旂綉涓哄熀鏈墜娈佃惀閫犵綉涓婄粡钀ョ幆澧冪殑鍚勭娲诲姩銆?rdquo;浜嗚в浜嗙綉缁滆惀閿€锛屽仛缃戠粶钀ラ攢瀵逛簬浼佷笟鏉ヨ锛屾棤鐤戞槸濂藉澶氬銆?/span>
浜屻€佺綉缁滆惀閿€鏈夊閲嶈?
涓存矀seo浼樺寲鏄笉鏄粡甯稿惉璇寸綉缁滆惀閿€?缃戠粶钀ラ攢鐜板湪杩樻槸寰堢伀鐨勶紝涔熶笉浼氳惤瀵烇紝鍙鏈変骇鍝佺殑鍦版柟锛岄偅涔堝氨鏈夎惀閿€锛岀幇鍦ㄦ鏄簰鑱旂綉鐨勬椂浠o紝涓嶇浠ュ悗鏃朵唬鎬庝箞鏇存柊锛屾€庝箞杩涙锛岄兘涓嶄細绂诲紑“钀ラ攢”浜屽瓧锛岃惀閿€鍖呮嫭鐨勮寖鍥村崄鍒嗙殑骞匡紝涓€涓笓涓氱殑钀ラ攢浜哄憳鍏峰鐨勭煡璇嗕篃涓嶄細浠呬粎灞€闄愪簬缃戠粶鎴栬€呭競鍦猴紝鑰屾槸澶氭柟浣嶇殑!
涓夈€佺綉缁滆惀閿€鏈夊摢浜涙柟寮?
1.鎼滅储钀ラ攢
鎼滅储钀ラ攢(sem)涓€鑸槸鎸囨悳绱㈠紩鎿庤惀閿€锛屽垎涓烘悳绱㈠紩鎿庝紭鍖?seo)鍜岀偣鍑讳粯璐规帹骞?ppc)涓や釜閮ㄥ垎銆傜偣鍑讳粯璐规帹骞匡紝鍙堢о绔炰环鎺ㄥ箍锛屾槸涓€绉嶆寜鐓ф晥鏋滀粯璐圭殑缃戠粶鎺ㄥ箍鏂瑰紡銆傝鏂瑰紡鑳藉璁╀紒涓氬鎴烽€氳繃浠樿垂鐨勫舰寮忓湪鎼滅储寮曟搸鎺掑悕涓幏寰楄緝楂樼殑骞垮憡浣嶆帓鍚嶏紝鏈夌潃蹇€熺簿鍑嗙殑鐗圭偣锛岃兘澶熷湪鐩稿杈冪煭鏃堕棿鍐呮湭浼佷笟甯︽潵鏇村浠峰€硷紝鍥犳涔熷彈鍒板浠婂ぇ閮ㄥ垎浼佷笟鐨勯潚鐫愩€備緥濡傦細寰风粴淇℃伅浠g悊鐨勬悳鐙楁悳绱紝灏辨槸寰堝ソ鐨勬悳绱㈣惀閿€骞冲彴銆?/span>
2.绀句氦钀ラ攢
涓存矀鐔婃帉鍙蜂唬杩愯惀绀句氦钀ラ攢鏄寚鍦ㄧ幇浠婄殑绀句氦缃戠粶骞冲彴涓婂浼佷笟鍝佺墝鐨勬帹骞挎椿鍔ㄣ€傞殢鐫€浜掕仈缃戠殑鍙戝睍锛岀幇濡備粖绀句氦钀ラ攢涔熷彉寰楄秺鏉ヨ秺閲嶈銆傜ぞ浜ゆ帹骞胯兘澶熷疄鐜伴潪甯哥簿鍑嗙殑骞垮憡鎶曟斁锛岃兘澶熷緢鐩磋鍦板弽搴斿嚭缃戠粶鐢ㄦ埛鐨勭湡瀹為渶姹傘€傛嫢鏈夊己澶х殑鐢ㄦ埛娴侀噺銆?/span>
3.淇℃伅娴佽惀閿€
淇℃伅娴佽惀閿€涓昏鏄寚鍦ㄤ竴浜涙柊闂昏祫璁被鍙婂叾鐩稿叧鐨勭綉绔欐垨鑰匒pp涓婏紝閲囩敤浠樿垂骞垮憡鎺ㄥ箍鐨勫舰寮忋€傚睍鐜扮殑褰㈠紡鍖呮嫭鏂囧瓧/鍥剧墖鍔犻摼鎺ワ紝鎴栬€呮槸浠ヨ棰戞祦鐨勫舰寮忓睍鐜板嚭鏉ャ€傚叾鏀惰垂褰㈠紡涓昏鏄互cpm(鎸夊睍绀烘鏁版敹璐?鍜孋pc(鎸夌偣鍑绘鏁版敹璐?涓轰富銆傚痉缁氫俊鎭嫢鏈夊瀹朵俊鎭祦钀ラ攢璧勬簮锛屽姪鍔涗紒涓氭帹骞胯蛋鍚戝墠绔€?/span>
4.鍝佺墝钀ラ攢
鍝佺墝鏁堟灉鏄瘡涓紒涓氶兘鍦ㄥ€惧姏鎵撻€犵殑锛屽搧鐗岃惀閿€鍗抽€氳繃鎼滅储寮曟搸銆佺ぞ浜ゅ钩鍙般€佷俊鎭祦骞冲彴绛夋笭閬撳浼佷笟鍝佺墝鐨勫叏鏂逛綅灞曠幇銆傚搧鐗岃惀閿€鐫€閲嶄簬浼佷笟鐨勬暣涓搧鐗屾垬鐣ヤ綋绯伙紝鑰岄潪鏌愪竴娆惧叿浣撲骇鍝併€傚叾灞曠幇褰㈠紡涔熼潪甯稿鏍峰寲锛屽鏂囧瓧銆佸浘鐗囥€佽棰戠瓑涓€浣撳寲鎺ㄥ箍銆傚搧鐗岃惀閿€瀵瑰閫犱紒涓氬搧鐗屽舰璞★紝鎻愬崌浼佷笟鏉冨▉鎬у拰鍙俊搴︽湁鐫€閲嶈鐨勬剰涔夈€?/span>
5.dsp钀ラ攢
dsp鏄寚闇€姹傛柟骞冲彴锛屾槸涓€涓郴缁燂紝涔熸槸涓€绉嶅湪绾垮箍鍛婂钩鍙般€傚畠鐨勬湇鍔″璞℃槸骞垮憡涓伙紝涓昏鏄府鍔╁箍鍛婁富鍦ㄤ簰鑱旂綉鎴栫щ鍔ㄤ簰鑱旂綉涓婅繘琛屽箍鍛婃姇鏀?/span>
浠ヤ笂灏辨槸涓存矀缃戠珯寤鸿涓哄ぇ瀹剁畝浠嬬殑缃戠粶钀ラ攢锛岀浉淇″ぇ瀹跺缃戠粶钀ラ攢鐨勬蹇靛強鎺ㄥ箍鏂瑰紡閮芥湁浜嗕竴瀹氱殑浜嗚в鍚с€傚鏋滀綘鎯冲湪浜掕仈缃戜腑鏈夋墍浣滀负锛岄偅涔堝涔犵綉缁滆惀閿€鐨勫熀鏈煡璇嗘槸浣犲繀缁忎箣璺€傚綋鐒讹紝浣犵湅瀹屾垜涓婇潰鎵€杩扮殑鍐呭锛屼綘灏卞凡缁忎笉鏄綉缁滆惀閿€灏忕櫧浜嗐€?/span>