棣栭〉 涓存矀缃戠粶鍏徃 涓存矀seo缃戠珯浼樺寲 涓存矀缃戠珯寤鸿 鏂伴椈涓績 鑱旂郴鏂瑰紡

浜掕仈缃戝箍鍛婃帹骞块兘鏈夊摢鍎夸簺褰㈠紡锛屼簰鑱旂綉骞垮憡璁¤垂妯″紡鍒嗘瀽銆?/h2>
鍙戝竷鏃堕棿锛?021-03-30 20:43
鍙戝竷鑰咃細鏅村ぉ
娴忚娆℃暟锛?script src="/plus/count.php?view=yes&aid=1632&mid=1" type='text/javascript' language="javascript">
涓€銆佷负浠€涔堣鍋氬箍鍛?/span>
 
鐜板浠婂晢瀹跺拰涓汉瓒婃潵瓒婇噸瑙嗗箍鍛婃帹骞匡紝鍟嗗涓轰粈涔堝仛骞垮憡鎺ㄥ箍鍛紵鎬荤粨涓嬩富瑕佹湁浠ヤ笅涓変釜鐩殑銆?/span>
 
1.寮曞娑堣垂鑰呯殑闇€姹?/span>
 
濂楃敤椴佽繀鍏堢敓鐨勪竴鍙ヨ瘽锛?ldquo;杩欎笘闂存湰娌℃湁闇€姹傦紝浣跨敤鐨勪汉澶氫簡渚挎湁浜嗛渶姹?rdquo;锛屼汉浠線寰€涔犳儻浜庝箣鍓嶇殑鐢熸椿鏂瑰紡锛屽苟寰堝皯鍘讳綔鍑烘敼鍙樸€傚苟涓斿緢澶氭秷璐硅€呯殑淇℃伅鍏跺疄鏄緢闂鐨勶紝杩欐椂鍊欏氨闇€瑕佸箍鍛婂幓寮曞娑堣垂鑰呯殑闇€姹傦紝鏀瑰彉浠栦滑鐨勭敓娲绘柟寮忋€?/span>
 
2.鎵╁ぇ閿€鍞?/span>
 
杩欎釜鐩殑鏄箍鍛婄殑涓昏鐩殑锛屼篃鏄负澶у鏁颁汉鎵€鐞嗚в鐨勫箍鍛婄殑浣滅敤锛岄€氳繃骞垮憡淇冭繘浜у搧閿€鍞€傞€氳繃骞挎硾鐨勫箍鍛婁负澶ц妯$敓浜у垱閫犳潯浠讹紝鑰屽ぇ瑙勬ā鐢熶骇鍙嶈繃鏉ラ檷浣庢垚鏈紝杩欏晢瀹跺垱绔嬪搧鐗岀殑蹇呯劧瑕佹眰銆?/span>
 
3.鍝佺墝闇€瑕?/span>
 
寰堝浼佷笟鍋氬箍鍛婄殑鐩殑涓嶄粎浠呮槸涓轰簡閿€閲忕殑鍗冲埢澧為暱锛岃€屾槸涓轰簡鍝佺墝鐨勫閫狅紝閫氳繃瀹d紶浼佷笟鍝佺墝锛屾彁楂樹紒涓氱殑鐭ュ悕搴﹀拰缇庤獕搴︼紝寮哄寲鍦ㄧ粡閿€鍟嗗拰娑堣垂鑰呭績涓殑瀹氫綅锛屼繚鎸佺珵浜変紭鍔裤€傝€屼腑灏忓瀷浼佷笟閫氳繃鍋氬箍鍛婂鍝佺墝褰㈣薄杩涜浼犳挱锛屾墦鐮村ぇ浼佷笟鐨勫搧鐗屽瀯鏂紝寮€鎷撳競鍦猴紝鍦ㄦ秷璐硅€呭績涓爲绔嬬嫭鐗圭殑鍝佺墝褰㈣薄銆傝€屼腑灏忓瀷浼佷笟閫氳繃鍋氬箍鍛婂鍝佺墝褰㈣薄杩涜浼犳挱锛屾墦鐮村ぇ浼佷笟鐨勫瀯鏂紝寮€鎷撳競鍦猴紝鍦ㄦ秷璐硅€呭績涓爲绔嬬嫭鐗圭殑鍝佺墝褰㈣薄銆?/span>
 
浜屻€佸箍鍛婃帹骞块兘鏈夊摢鍎夸簺褰㈠紡
 
骞垮憡鎺ㄥ箍鐨勫舰寮忔湁寰堝绉嶏紝褰撳墠鏃朵唬鏄俊鎭椂浠o紝绾夸笂骞垮憡閫愭笎鎴愪负涓绘祦褰㈠紡锛屼笅闈㈠氨閲嶇偣浠嬬粛涓€涓嬬綉缁滆惀閿€鐨勫嚑绉嶅箍鍛婂舰寮忋€?/span>
 
cpc锛?/span>
 
绠€浠嬶細cpc—鑻辨枃鍏ㄧоcost per click锛汣ost per thousand click-through锛汣pc鏄竴绉嶇偣鍑讳粯璐瑰箍鍛婏紝鏍规嵁骞垮憡琚偣鍑荤殑娆℃暟杩涜鏀惰垂銆傜偣鍑诲箍鍛婃彁渚涜€呬富瑕佸垎涓轰袱绫婚樀钀ワ紝涓€鏄皯鏁扮殑鍑犲鎼滅储寮曟搸鏈嶅姟鍟嗗鐧惧害鐨勭珵浠锋帓鍚嶅拰璋锋瓕鐨勫叧閿瘝骞垮憡锛岃繕鏈変竴绫绘槸绫诲瀷浼楀鐨勫叾浠栫綉绔欍€?/span>
 
浼樼偣锛氬箍鍛婁富鍙互娓呮櫚鍦扮湅鍒板箍鍛婃姇鏀炬晥鏋滅殑浣撶幇锛岀偣鍑诲箍鍛婂叿鏈夎緝寮虹殑閽堝鎬у拰鏈夋晥鎬э紝閫傜敤浜庣綉缁滅珯鐐圭瓑鐨勫浼犮€?/span>
 
缂虹偣锛氭煇浜涙儏鍐典笅瀵逛簬骞垮憡鏂逛笉鍏钩锛屽洜涓哄緢澶氭椂鍊欐祻瑙堣€呭凡缁忕湅鍒颁簡骞垮憡锛屼絾鏄粬骞舵病鏈夌偣鍑伙紝骞垮憡鏂瑰垯鏃犳硶瀵规閮ㄥ垎鏇濆厜杩涜鏀惰垂銆傛澶栫偣鍑诲箍鍛婂鏄撳彈鍒版悳绱㈠紩鎿庢璇堢偣鍑汇€佹伓鎰忕偣鍑荤瓑鐨勫洶鎵般€?/span>
 
cpm锛?/span>
 
绠€浠嬶細cpm—鑻辨枃鍏ㄧоcost per thousandimpression銆侰pm鏄竴绉嶅睍绀轰粯璐瑰箍鍛婏紝骞冲潎姣忎竴鍗冧汉鍒嗗埆鍚埌鎴栬€呯湅鍒版煇骞垮憡涓€娆¤繘琛岃浠锋敹璐癸紝cpm鍙灞曠ず浜嗗箍鍛婁富鐨勫箍鍛婂唴瀹癸紝骞垮憡涓诲氨闇€涓烘浠樿垂锛屼紶缁熷獟浠嬪ぇ澶氶噰鐢ㄨ繖绉嶈浠锋柟寮忋€?/span>
 
浼樼偣锛欳pm鐞嗚涓婃槸鏈€绉戝鐨勪竴绉嶅箍鍛婃敹璐规ā寮忓嵆鎸夌収鏈夊灏戜汉鐪嬪埌骞垮憡杩涜鏀惰垂锛屾澶栧洜涓篊pm浼氬甫鏉ユ洿澶氱殑鏇濆厜閲忥紝瀵逛簬鎶曟斁骞垮憡鐐瑰嚮鐜囪緝楂樼殑骞垮憡涓绘潵璇达紝cpm璁¤垂妯″紡roi浼氶珮浜嶤pc璁¤垂銆?/span>
 
缂虹偣锛氬洜涓烘槸鎸夊睍绀轰粯璐癸紝娴侀噺鏍规嵁鐢ㄦ埛鐨勫叴瓒c€佷範鎯拰闇€姹傚垏鍒嗚繃缁嗭紝姝ゅ鎸夊睍闇蹭粯璐硅櫧鐒跺彲浠ュ甫鏉ュぇ閲忔洕鍏夛紝浣嗕篃浼氭秷鑰楀ぇ閲忛绠椼€?/span>
 
cpa锛?/span>
 
绠€浠嬶細cpa—鑻辨枃鍏ㄧоcost peraction銆侰pa鏄竴绉嶆寜骞垮憡鎶曟斁瀹為檯鏁堟灉璁′环鏂瑰紡鐨勫箍鍛婏紝鍗虫寜鍥炲簲鐨勬湁鏁堥棶鍗锋垨璁㈠崟鏉ヨ璐癸紝鑰屼笉闄愬箍鍛婃姇鏀鹃噺銆侰pa鐨勮浠锋柟寮忓浜庣綉绔欒€岃█鏈変竴瀹氱殑椋庨櫓锛屼絾鑻ュ箍鍛婃姇鏀炬垚鍔燂紝鍏舵敹鐩婁篃姣擟pm鐨勮浠锋柟寮忚澶у緱澶氥€?/span>
 
浼樼偣锛歝pa鐨勫崟浠蜂竴鑸細姣攃ac楂樺緢澶氾紝骞朵笖瀵瑰箍鍛婁富鏉ヨ椋庨櫓寰堝皬锛屽箍鍛婁富鍙互杈冨ソ鐨勬帶鍒舵垚鏈拰鏀剁泭銆?/span>
 
缂虹偣锛氬骞垮憡骞冲彴鏉ヨ椋庨櫓杈冨ぇ锛屽鏋滄姇鏀剧殑骞垮憡涓嶅鍚稿紩浜哄皢浼氬緢灏戞湁鐐瑰嚮娉ㄥ唽绛夎涓猴紝骞垮憡骞冲彴鑳芥嬁鍒扮殑鏀剁泭涔熶細寰堝皯锛屾墍浠ュ鏋滀骇鍝佷笉鑳芥湁瓒冲鐨勫惛寮曞姏寰堥毦鎵惧埌骞冲彴杩涜鍚堜綔銆?/span>


 
 
cps锛?/span>
 
绠€浠嬶細cps—鑻辨枃鍏ㄧоcost per sales銆侰ps鏄竴绉嶄互瀹為檯閿€鍞骇鍝佹暟閲忔潵璁$畻骞垮憡璐圭敤鐨勫箍鍛婏紝杩欑骞垮憡鏇村鐨勯€傚悎璐墿绫汇€佸璐被銆佺綉鍧€瀵艰埅绫荤殑缃戠珯锛岄渶瑕佺簿鍑嗙殑娴侀噺鎵嶈兘甯︽潵杞寲銆?/span>
 
浼樼偣锛歝ps瀵逛簬骞垮憡涓绘潵璇村彲浠ヤ紭鍖栬祫閲戦摼锛屽洜涓哄箍鍛婁富鍙互鍒╃敤鏈€鍚庣殑鏀剁泭灏辫缁撶畻锛屾渶澶х▼搴︿笂瑙勯伩浜嗛闄┿€?/span>
 
缂虹偣锛欳ps铏界劧鍙互闄嶄綆骞垮憡涓荤殑椋庨櫓锛屼絾鏄敱浜庢槸鎸夌収閿€鍞涓庡箍鍛婂钩鍙拌繘琛屽垎鎴愶紝鍥犳闇€瑕佷骇鍝佺殑鍗曚环澶熼珮锛屼笖鍒嗘垚姣斾緥鏇撮珮锛屽钩鍙版墠浼氱粰浜堝箍鍛婁富鏇村鐨勫睍绀烘満浼氥€?/span>
 
cpt锛?/span>
 
绠€浠嬶細cpt—鑻辨枃鍏ㄧоcost per time銆侰pt鏄竴绉嶄互鏃堕棿鏉ヨ璐圭殑骞垮憡锛屽浗鍐呭緢澶氱殑缃戠珯閮芥槸鎸夌収“涓€涓湀澶氬皯閽?rdquo;杩欑鍥哄畾鏀惰垂妯″紡鏉ユ敹璐圭殑锛岃繖绉嶅箍鍛婂舰寮忓緢绮楃硻锛屾棤娉曚繚闅滃鎴风殑鍒╃泭銆備絾鏄?cpt鐨勭‘鏄竴绉嶅緢鐪佸績鐨勫箍鍛婏紝鑳界粰浣犵殑缃戠珯銆佸崥瀹㈠甫鏉ョǔ瀹氱殑鏀跺叆銆?/span>
 
浼樼偣锛欳pt鏄箍鍛婄殑灞曠ず鏃堕棿鏉ヤ粯璐圭殑锛屽湪姝ゆ椂闂村唴骞垮憡鐨勭偣鍑绘槸涓嶅彟澶栨敹璐圭殑锛屽綋骞垮憡鐨勫垱鎰忚璁¤冻澶熷惛寮曚汉锛屽彲浠ュ甫鏉ュぇ閲忕殑鐐瑰嚮锛岄偅涔堣繖绉嶅箍鍛婂舰寮忔槸闈炲父闈炲父鑺傜渷鎴愭湰鐨勩€?/span>
 
缂虹偣:濡傛灉骞冲彴鏈韩娴侀噺澶皯锛屾垨鑰呮槸骞垮憡鐨勮璁′笉澶熷惛寮曚汉锛屾棤娉曞甫鏉ュ箍鍛婄偣鍑伙紝骞垮憡涓讳篃鏄渶瑕佹寜鍟嗗畾濂界殑浠锋牸浠樿垂鐨勶紝骞朵笉浼氬洜涓虹偣鍑诲皯鑰屽噺灏戦渶瑕佹敮浠樼殑璐圭敤锛岃繖鏍峰氨鍙兘閫犳垚骞垮憡鐨勬氮璐广€傛墍浠pt骞垮憡閫傜敤浜庡湪娴侀噺杈冨ぇ鐨勫钩鍙拌繘琛屽钩鍙帮紝骞朵笖鎶曟斁鐨勪骇鍝佹湰韬篃闇€瑕佹湁涓€瀹氱殑褰卞搷鍔涖€?/span>